Frank Bros. 2400 Long Beach Blvd, Long Beach, CA Iconic furniture store in Long Beach, California. A store that changed L.A.'s ways | August 15, 2009 | Martha Groves | Los Angeles Times Added 2/19/16 Added 2/19/16 Carlos Diniz - Entrance Presentation, Frank Brothers Furniture, Long Beach, CA This is an Architectural Rendering of Frank Brothers Furniture in Long Beach, CA by architect Edward Killingsworth, CDA #1283. 1963 Frank Brothers Furniture and Moreddi of Long Beach, CA introduced Scandinavian furniture and modern + good design to the masses long before DWR, Ikea, or Target. They were located at 2400 American Avenue by 1961. Sadly the building was razed during the 1992 Riots. "Frank Bros. was the store that John Entenza, editor of Arts & Architecture magazine , enlisted to furnish the Case Study Houses, launched by the magazine toward the end of World War II... Frank Bros. appealed not just to the moneyed set but also to teachers